Infomercial Portmanteau

The word "infomercial" is a portmanteau of the words "information" and "commercial". As in any other form of advertisement, the content is a commercial message designed to represent the viewpoints and to serve the interest of the sponsor. Infomercials are often made to closely resemble actual television programming. Some imitate talk shows and try to downplay the fact that the program is actually an advertisement. A few are developed around storylines and have been called storymercials. However most do not have specific formats but craft different elements to create what they hope is a compelling story about the product offered. Infomercials are designed to solicit a direct response which is specific and quantifiable and are, therefore, a form of direct response marketing. For this reason, infomercials generally feature between 2 and 4 internal commercials of 30 to 120 seconds in length which invite the consumer to call or take other direct action. Despite the overt request for direct action, many consumers respond to the messages in an infomercial with purchases at retail outlets. For many infomercials, the largest portion of positive response they aim for is retail sales. These retail sales make infomercials similar in impact to traditional commercials where advertisers do not solicit a direct response from viewers, but create the commercials with a goal to leave behind messages and brand that the advertisers hope will lead people to purchase their product or increase acceptance of the product. Many traditional Infomercial producers make use of flashy catchphrases, repeat basic ideas, and/or employ scientist-like characters or celebrities as guests or hosts in their ad. The book As Seen on TV (Quirk Books) by Lou Harry and Sam Stall highlights the history of products as the Flowbee, the Chia Pet, and Ginsu knives. Sometimes traditional infomercials use limited time offers and/or claim one can only purchase the wares from television to add pressure for viewers buy their products. The products frequently marketed through Infomercials include cleaning products, appliances, food, dietary supplements, alternative health aids, memory improvement courses, books, recorded music, videos, real estate investment strategies, beauty supplies, baldness remedies, sexual enhancement supplements, weight loss products, personal fitness devices, home exercise machines. Major brands have used infomercials for their ability to communicate more complicated and in-depth product stories. This practice started in the early 1990s and has increased since. Brands generally eschew the "cheesy" trappings of the traditional infomercial business in order to create communication they believe creates a better image of their products, their brands, and their consumers.

Law Of Karma

The law of Karma (Sanskrit) or Kamma (Pali) originated in the Vedic system of religion, otherwise known as Hinduism. The term traces back to the early Upanishads, around 1500 BCE.

In its major conception, karma is the physical, mental and suprarenal system of neutral rebound, cause and effect that is inherent in existence within the bounds of time, space, and causation. Essentially what this means is that the very being which one experiences (say, as a human being) is an immutable preservation of energy, vibration, and action. It is comparable to the Golden Rule but denies the ostensible arbitrariness of Fate, Destiny, Kismet, or other such Western conceptions by attributing absolute reason and determinism to the workings of the cosmos.

Karma, for these reasons, naturally implies reincarnation since thoughts and deeds in past lives will affect one's current situation. Thus, humanity (through a sort of collective karma) and individuals alike are responsible for the tragedies and good 'fortunes' that they experience. The concept of an inscrutable God figure is not necessary with the idea of karma. It is vital to note that karma is not an instrument of a god, or a single God, but is rather the physical and spiritual 'physics' of being. As gravity governs the motions of heavenly bodies and objects on the surface of the earth, karma governs the motions and happenings of life, inanimate and animate, unconscious and conscious, in the cosmic realm.

Thus, what certain philosophical viewpoints may term destiny or fate is in actuality, according to the laws of karma, the simple and neutral working out of karma. Many have likened karma to a moral banking system, a credit and debit of good and bad. However, this view falls short of the idea that any sort of action (action being a root meaning of 'karma'), whether we term it 'good' or 'bad', binds us in recurring cause and effect. In order to attain supreme consciousness, to escape the cycle of life, death, and rebirth and the knot of karma one must altogether transcend karma. This method of transcendence in many streams of not only Hinduism and Buddhism, but other faiths and philosophical systems as well.

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